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Old 10th September 2010, 11:48 AM   #41
Social-Media
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Quote:
Originally Posted by kiksmo.solution View Post
Meta tags and anchor text are two most important techniques
While I agree whole-heartedly that anchor text is VERY important to rankings, I have to totally disagree with the statement that meta tags affect rankings at most search engines.

Almost every search engine on the planet ignores meta keywords these days because of the abuse in the late 90s/early 2000s. Last year at SMX execs from all three major engines (Microsoft, Yahoo! and Google) stated their algorithms ignored meta keywords. So Danny Sullivan performed a test and proved the idiots at Yahoo! were the only one of the three who were still using them in their algo. But now that Bing is powering Yahoo! all 3 of the "big 3" are ignoring meta keywords.

The meta description is ignored by Google and most engines as well in their ranking algorithm. Like the meta keywords, the meta description is too vulnerable to abuse and keyword spamming since it is not a visible element on the page, so most engines ignore it.

Optimizing meta description elements is still VERY important, but for different reasons. IF you can get your meta description to display as the search snippet at Google, you can greatly increase your Click-Thru-Rates in the SERPs (but NOT your rankings). But to get your meta description to show up, you have to first understand how Google chooses the search snippet.

Honestly, the <title> element is the only HTML element in the head that is a ranking factor. It is the most important on-page ranking factor at most search engines. But contrary to popular belief, <title> is NOT a meta "tag". If it doesn't start with "<meta " it's not a meta tag (or more correctly, a meta element).

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Old 10th September 2010, 12:16 PM   #42
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I concur Social-Media. Thank you for pointing this out. And thanks for the link to the snippets information!

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Old 12th September 2010, 06:41 PM   #43
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Good search engine rankings come down to:

Quality content
Picking the right keywords
Optimizing your meta tags and other on-page factors
Building one way links using keyword rich anchor text

Do this and you'll rank well.

Ryan

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Old 18th September 2010, 10:30 AM   #44
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Ok yes good content is important to a point. I spend the time writing good content for my blogs and web pages because its important that people read it and see value. However if i am going for a backlink then it doesnt matter, good duplicate content or swiped info works just as well as someting I spend hours creating. I dont want to spend a ton of time just to get one backlink. So unlikie all the other "GURUs" I violate this duplicate content rule all the time and it works. Google likes orginal content and yes write it for your work, but for a backlink? just slap something up and grab the backlink.

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Old 18th September 2010, 11:57 AM   #45
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The title tag, part of the meta tag data, is still very important to SEO. The keywords meta tag is useless and the description meta tag is still important but not crucial.

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