Originally Posted by menexis
I'm mean that are companies on the web who only advertise using pay per click. Some of them could care less about SEO. So you dont have to embrace SEO to survive. But its a smart business investment to optimize your website for the long run...
PPC doesn't always work. Plus, as soon as you stop paying, the money stops coming in also. Organic traffic is much longer lasting and is free after the initial expenses and time to get the site up in the rankings. Another benefit of getting organic traffic is it allows you to optimize the site for optimal revenue before spending money to send even more traffic to the site.