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Old 12th February 2009, 08:58 AM   #1
David Jackson
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Exclamation In Your Face Marketing

One of my biggest pet peeves is when I'm visiting a website for the first time, and BAM! As soon as I land on the site, I'm immediately hit with one of those "in your face" floating ads, pop-ups or drop-down subscription forms asking me subscribe to some newsletter or request a free report.

All this before I've even had a chance to explore the site. That really pisses me off, and more often than not when I encounter this, I simply click-away from the site.

Now marketers who employ these types of techniques will argue vehemently that these things significantly improve their opt-tin conversion ratio and sales.

But that's not the point. The point is if I don't like them, other people don't like them either.

Why risk offending anyone for a few extra sales?

My philosophy is just because something works doesn't mean you have to use it. Anyway, I thought this would make a good topic for discussion.

What are your feelings about "in your face" marketing techniques? Do you like them or dislike them?

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Last edited by David Jackson; 12th February 2009 at 09:08 AM.
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Old 12th February 2009, 10:13 AM   #2
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I especially don't like the ones that move around the page so your eyes are forced to scan over them to find the close button.

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Old 12th February 2009, 01:23 PM   #3
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I especially don't like the ones that move around the page so your eyes are forced to scan over them to find the close button.
Same here. Those things drive me nuts!

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Old 1st March 2009, 08:04 AM   #4
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Good point David. I don't like them either.

I think what it ultimately comes down to is building trust and credibility. The great thing about the web is that the user is in control. A website that tries to force a registration or signup using these methods loses credibility.

If your website has compelling content, you don't need these kinds of tactics. Just be sure your MWR (most wanted response) on any particular page is clear and that you are offering something of value in exchange for whatever you want the visitor to do.

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Old 2nd March 2009, 01:51 PM   #5
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Good point David. I don't like them either.

If your website has compelling content, you don't need these kinds of tactics.
Thanks, Corte and well said.

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Old 12th March 2009, 11:46 AM   #6
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I dislike them too. Sometimes you won't even be able to "click out" of the hover ad to view the content on the site unless you put your info in! Ugh, it's very annoying. I'd rather provide high quality content and let the viewer choose whether they wanted to give me their info or not.

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Old 13th March 2009, 12:56 PM   #7
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I'd rather provide high quality content and let the viewer choose whether they wanted to give me their info or not.
I couldn't agree more, Jenno.

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Old 18th March 2009, 05:25 AM   #8
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Those ads are annoying and for me it is unethical method of advertising, specially when it pops over and over again for a certain time, this makes people close the window and forget that they had visit your website..

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Old 23rd March 2009, 07:40 AM   #9
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Those ads are annoying and for me it is unethical method of advertising.
I agree, the ads are annoying, but they're not unethical in my opinion - just annoying as hell!

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Old 23rd March 2009, 08:10 AM   #10
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Agreed. IMHO, in your face marketing does more damage than good.

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