Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > General Online Marketing Information
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 22nd March 2009, 07:49 PM   #1
Sporkman
VIP Contributor
 
Sporkman's Avatar
 

Join Date: Oct 2007
Posts: 304
Post Why Advertising Is Failing On The Internet

Quote:
...Both network executives and their ad agencies have noted that we are not watching traditional ads, and they attribute this to the fact that we have moved beyond newspapers, televised network news, and broadcast movies, to video games, iPods, and the internet. Porting ads to a new medium will not solve the three problems noted above. The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed...
http://www.techcrunch.com/2009/03/22...-the-internet/

Sporkman is offline   Reply With Quote
Register or log in to remove this ad.
Old 23rd March 2009, 08:04 AM   #2
userinsight
Member
 

Join Date: Mar 2009
Posts: 15
Default

IMO, traditional marketing ways shouldn't be devoured by online marketing. They should be complimenting each other instead.

userinsight is offline   Reply With Quote
Old 24th March 2009, 12:10 AM   #3
acwebguru
VIP Contributor
 
acwebguru's Avatar
 

Join Date: Jul 2007
Posts: 287
Default

You need to treat members as human beings and as neighbors not just a means of promoting your website. As more and more marketeers are violating this basic thing, the impact of online marketing is falling drastically.

acwebguru is offline   Reply With Quote
Old 24th March 2009, 03:26 PM   #4
torka
Moderator
 
torka's Avatar
 

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
Posts: 4,101

Search Engine Guide Blogger

Default

You might be interested in this rebuttal, written by the well-known and respected search expert Danny Sullivan:
http://searchengineland.com/search-a...ertising-17028

Quote:
TechCrunch has a guest article today about internet advertising that sounded interesting until I got to the part about search ads as “misdirection.” At that point, I realized the author apparently knows little about search advertising — and since that’s the bulk of online advertising sold, it put into serious question anything he had to say about online advertising overall.
--Torka

__________________
Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
torka is offline   Reply With Quote
Old 24th March 2009, 05:33 PM   #5
ktaylor310
VIP Contributor
 
ktaylor310's Avatar
 

Join Date: Jul 2008
Location: Colorado Springs
Posts: 373
Default

Thanks for adding the link to Danny's article Torka. Reading the articles side-by-side really highlights the weakness of Clemon's position.

__________________
Kim Taylor
KimiWeb :: Web Design ~ Graphic Art
ktaylor310 is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
The Quick And Easy Way To PPC Advertising akundimohan Search Engine Optimization 2 21st November 2011 03:27 AM
What's your advertising opinion on ROI: Print..TV..Internet..Yellow Page prepaidtechservices General Offline Marketing 5 23rd March 2010 05:48 PM
Internet Advertising Options Linda General Online Marketing Information 5 15th September 2005 10:22 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Online Marketing Information RSS for this Category Only: General Online Marketing Information

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Used Values - Free Links
Blue Book





All times are GMT -5. The time now is 10:28 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy