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Old 23rd November 2014, 03:13 PM   #1

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Default How To Reduce Radio Advertising Costs

Here's an article I wrote with some tips on reducing the costs of your radio advertising.


Check it out and let me know what you think.

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Old 8th December 2014, 11:55 PM   #2
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Default So useful

This really is such a useful article. I was thinking about radio advertisement and you resolved my problem with this article. Wonderful effort

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Old 3rd December 2015, 10:18 PM   #3
David 5942

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This is a good article. I might add a few more items:

6. Negotiate. Spot prices are often not set in stone, so sometimes you can request a lower price or sweeteners thrown in (like additional airings or a discount when running on multiple affiliated stations).

7. Analyze Your Results. Ask customers how they heard about you when they checkout. See how radio compares to other ad formats you use. See how one type of radio spot compares to another type (maybe a soft sell vs a hard sell). Continue the spots that give better return on investment (ROI).

8. Consider Shorter Spots. Often this is not worth it, but it is at least worth exploring. Standard radio spots are usually 60 second, but stations also sell 30 second spots and other time amounts. If there is a decent discount on these different time amounts, then it could be worth your while to run more spots with shorter times - especially if your message is short and sweet, not requiring lots of explanation time.

David Rodgers, Jingle Composer, DoctorJingles.com
Maximizing Radio and TV Ad Dollars With Catchy Jingles
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Old 15th August 2016, 07:26 PM   #4

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Location: Shawnee, KS
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Strong take, nice article.

Another common way to reduce cost is to ask for "value added". See if they will give you banner space on their website or any on-air mentions as value add. Maybe throw your name in a remote? Local stations are hungry, and they will work with you!

Thanks again,


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Old 21st November 2016, 01:15 PM   #5

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Location: Houston, Texas
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Great Article! I am just now dabbling in radio and billboard advertisement and am doing what you say in number 3. I figured I might as well try it, and see the results. Thanks for the share!!

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Old 7th December 2016, 06:12 PM   #6
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Interesting method! I'll try it out in this coming year. Cheers!

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