There are number of reasons for using social media for small business marketing. If you have grown-up children you know social media websites is where today’s customers are spending their more of their time. As we already mentioned, social media marketing costs less than traditional marketing. It also gives business owners opportunity to interact with their customers on a regular basis and in turn build long-lasting relationship with their customers. Finally, social media marketing lets you track how much return you are getting out of marketing spend.
There are some interesting social media tools that are gaining popularity lately. Small business owners must become familiar with these tools and consider using them when appropriate. The new tools are Foursquare, Gowalla and Yelp. Below we discuss what they are and how small business can use them.
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