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Old 30th May 2018, 06:42 AM   #1
urbansoft
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Question What Is UTM Parameter Tag?

Hi all,


What is UTM parameter tag?. How can we use this tag? or what is the use of this tag?. Anyone have good knowledge in this channel, kindly share your ideas with us.

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Old 14th June 2018, 05:33 AM   #2
yettac
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UTM Parameters are just a tags that will help you to track the traffic with some additional information in Google analytics. Here is the real example of UTM parameter by considering this blog (I found on quick Google search):

https://www.digifloor.com/?utm_sourc..._campaign=test

Here are the parameters I have used:
  • utm_source=SBIForum
  • utm_medium=link
  • utm_campaign=test

Here utm_source is the only compulsory parameter where are others are optional.

If you want to generate such parameters for your website, just visit this URL and start building such parameters https://ga-dev-tools.appspot.com/campaign-url-builder/

If you still need any help, write here by reply and I will try to explain with more details.

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Originally Posted by urbansoft View Post
Hi all,


What is UTM parameter tag?. How can we use this tag? or what is the use of this tag?. Anyone have good knowledge in this channel, kindly share your ideas with us.


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Old 19th June 2018, 11:27 PM   #3
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I usually used UTM parameters on creating my campaign tracking links by providing the right term for the source, medium, and campaign name.

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Old 23rd June 2018, 09:09 AM   #4
Annabelle1
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UTM parameters are simply tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking. UTM parameters provide extremely valuable insights about your traffic.

To create UTM parameters for your links, use Google’s URL builder.

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