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Old 11th April 2012, 05:14 PM   #1

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Default Is There A Place For Off The Shelf Copy?

Hi All,

Is there a place for off the shelf copy or plug in copy or shoud all copy be original and self written?


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Old 12th April 2012, 09:15 AM   #2
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Not really. "Off-the-shelf" will get flagged as duplicate by Google and penalized accordingly, so it's best to avoid it. And a lot of the uber-cheap content places provide material with spelling errors that looks spammy...and that gets penalized, too.

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Old 12th April 2012, 02:11 PM   #3
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Since Google started rolling out their Panda updates, it's become even more important to insure the copy on your site is high quality and unique if you want good search rankings (in Google, at least). As Matt noted, off-the-shelf copy is generally neither of these.


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Old 17th April 2012, 12:16 PM   #4

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There are article spinning programs that will take your article and reword it enough that it avoids Google's duplicate flags. But the result is obviously forced and artificial, so not particularly readable.

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Old 30th April 2012, 08:16 PM   #5

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Always use original content to avoid penalty for duplication. The challenge is what to write. The best way to start is to research on the interests of your target market. Then, write something about a solution to their problem(s). That will go a long way.

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