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Old 2nd May 2006, 09:31 PM   #1
BrandonLC
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Join Date: Mar 2006
Posts: 3
Default Selling Online Radio Spots

Can anyone offer advice for selling my ad inventory? I provide services for Internet radio broadcasters. One of the things I'm trying to do is find sponsors insterest in the medium. No single station is attractive to an advertiser, so we're aggregating the audiences. We hover around 6,000 simultaneous for most of the US business day, and are growing fast. Not the biggest audience, but it's a worthy.

I've called every major rep firm and media buyer, and none of them are interested in online radio. However I did have some luck with a few remnant radio meda buyers. It's not ideal because they all want to work with us Per Inquiry, but it's a foot in the door.

Depending on the sponsor, I really do think our audience has a lot to offer and we can give sponsors a great value for each dollar spent. We can easily put multipl impressions in front of each listener. For example, they can see a banner ad when they first visit the web site, then be presented with a short video/audio clip when they tune into a channel. Finally while they are listening to the music, we can have short ad breaks every 30 or 60 minutes. The average listen time is 2 hours, so it's very possible to a sponsor can make up to 4 impressions on the same person.

Other than remnant radio, I'm thinking the only thing we can do is contact potential sponsors directly, and that's not really my area of expertise or interest. Can anyone offer advice as to go about this?

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