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Old 18th September 2007, 11:25 PM   #1
Linda
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Default What Makes A Good Logo?

What do you think a logo should be?

"Logos should be designed so that they scale easily and can be used in a variety of mediums: letterhead, t-shirts, and more. Always keep in mind that logos are part of a larger marketing concept. Promotional materials will require consistency to reinforce the company or product image."

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Old 19th September 2007, 01:49 AM   #2
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Nice post. True, it has to be part of the marketing concept. I agree with that's stated and written here.

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Old 19th September 2007, 01:58 AM   #3
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I think what she is trying to say is…

Don't just create a graphic…Create a Brand.

She somehow managed to write that entire article without mentioning the word. Articles such as this one need to delve a little deeper into the the 'why' of logo creation. Not just you should do this or don't do that.

For instance: Why should a logo be simple.

It's not just for easy brand identity. It's so that if you have to have your logo embroidered. The detail won't drop out. The same reasoning when printing the logo small. The print plates can loose detail when transferring the ink at small sizes. The same goes with t-shirt screen printing.

The shape should be simple so that the logo is easy to place. Logos that fit into simple geometry like squares, circles and triangles become easier to place in a design layout because they don't contain unused 'white space'.

Simple colour choices –*1 and two colour print jobs can be far cheaper when having artwork offset printed.

Articles such as this one need to provide more detailed information rather than just the usual logo design check list.

Or…I could just be cranky and too close to the subject.

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Old 26th September 2007, 09:58 AM   #4
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To add to what Crimson fox has said,

Logo designs work well using simple solid shapes because they are a practical choice for purposes where a logo design sould be large, so it can be recognizable from afar. These are often industrial logos seen on the sides of crates and trucks.

Simple colors plus known symbols means easily understood meanings. Red combined with the cross is an instant recognition of help and medical aid.

But admittedly, how simple a logo design can get depends on what purpose it will serve for the company. As long as the design follows the rules for effective practical use (right choice of colors for printing, details for resizing, etc.), there a infinite ways a good logo can both be simple and distinct at the same time.

In any case, making a brand is not the job of the logo design alone. Of course, it is the company and their products/services that raises the value of the logo and their name.

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Old 26th September 2007, 09:37 PM   #5
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Simplistic and distinct, matching the personality of the company

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Old 26th September 2007, 10:01 PM   #6
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I agree with Wilks_eye that brand is more than just a logo but, I believe that the designer needs to keep brand in their mind at all times when designing a company logo so that the style and feel reflect the company image.

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Old 17th August 2011, 07:09 PM   #7
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Quote:
Originally Posted by Linda View Post
What do you think a logo should be?

"Logos should be designed so that they scale easily and can be used in a variety of mediums: letterhead, t-shirts, and more. Always keep in mind that logos are part of a larger marketing concept. Promotional materials will require consistency to reinforce the company or product image."
It's not rocket science. Will your target remember the logo the next day, next week or the next month? The logo needs to be unique and different from others. When people see my company logo GO USA, they swear that they have seen it before even though maybe they haven't. This always leads them to ask me about the company. Not a bad way to talk to someone about what you can do for them.

The original post by Linda is correct that it is essential to make sure the logo is user friendly to various means of media. A secondary logo is always a good idea as well.

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Old 18th August 2011, 12:17 AM   #8
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Good points above. Definitely simplistic and memorable are my best 2 cents.

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Old 18th August 2011, 07:32 AM   #9
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Default Keep it simple

A logo should be able to communicate what you do immediately. Depending on the size of your business and your wallet to brand the logo. This will define the requirements for the logo. for example:


This logo is for a small business. It was important to incorporate the company name and the products that that company focuses on. The companies name is Affordable granite & marble and they focus on countertops which is exactly what the logo represents.

As a small business it is important to keep it simple and ensure that your mark communicates what you do because you don't have millions to spend on branding.

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Old 19th August 2011, 03:07 AM   #10
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Default What Makes A Good Logo?

A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so. An effective logo is :

1. Simple
2. Memorable
3. Timeless
4. Versatile
5. Appropriate

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