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Old 4th April 2013, 04:21 PM   #1
ahoopes
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Default Facebook For B2B Lead Gen...

To start with I want to make it clear that I'm a huge supporter of most B2B companies utilizing Facebook to generate leads! There are great tools you can use with Facebook and third party companies to increase likes to your business page and generate leads. Iíve been in a few discussions as of late and Iíve been surprised by the number of people that have not only a differing view of mine but feel strongly that Iím dead wrong. So what are your thoughts on B2B companies using Facebook for lead gen and why?

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Old 8th April 2013, 11:49 PM   #2
accurate.cygnet
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Well it is now a necessity. It is one of the most utilized social media. So there are enormous chances of generating quality and potential leads.

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Old 11th April 2013, 12:07 AM   #3
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Business owners with B2B business models don't find Facebook to be a great place to generate leads because they can not get the decision maker directly. Most companies prefer to use LinkedIn to reach high level executives or decision makers to initiate their sales process because most of them have Linkedin profiles vs a Facebook business profile.

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Old 11th April 2013, 01:36 AM   #4
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It is indeed high time we all turn pro social media. That said, it is quite understandable if people think Facebook is not ideal for B2B marketing. Facebook is a place where we have our friends and family. No hard selling and bargaining can happen here. The way the place is, you have to disguise/sugar coat your selling intentions. This is a perfect environment for B2C and less of a place to talk serious business.

That said, there are companies that are gaining leads from good marketing on Facebook but it depends greatly on the nature of product/service that is in offering. However, Social media is new and the possibilities are limitless, but it is understandable why lots of people find Facebook unattractive for B2B

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Last edited by Handdy.com; 11th April 2013 at 01:37 AM. Reason: spelling & grammar
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