Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Local Marketing
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 3rd March 2013, 07:40 AM   #1
shellymiessner
Member
 

Join Date: Feb 2013
Posts: 65
Exclamation Best Way Of Local Marketing For B2C Companies

I Just want to know what is the best way of Local Marketing for B2C Companies.

shellymiessner is offline   Reply With Quote
Register or log in to remove this ad.
Old 5th March 2013, 12:02 AM   #2
accurate.cygnet
Senior Member
 

Join Date: Jun 2012
Location: Ahmedabad
Posts: 318
Default

Facebook is the best for B2C marketing. Find and target local audience.

accurate.cygnet is offline   Reply With Quote
Old 5th March 2013, 01:02 AM   #3
shellymiessner
Member
 

Join Date: Feb 2013
Posts: 65
Exclamation Best Way Of Local Marketing For B2C Companies

And what about Local Business Listing?

shellymiessner is offline   Reply With Quote
Old 5th March 2013, 01:13 AM   #4
CBIL360
Member
 
CBIL360's Avatar
 

Join Date: Jun 2012
Location: Boston, MA
Posts: 25

Default

For local marketing you should approach by different ways:
1. Optimizing your landing page for local keywords: Say I am a web design services provider in Florida, Miami, and my targeted audience are from Florida, Dallas, Atlanta, Phoenix... Then I must target these regions along with keyword having fair number of search volume.
2. Local ad post on social media channels are also good option; but remember if your business is B2C then only it is most effective. Products or services associated with good amount are not good option for it. (Well its my experience with the domain I have)
3. Branding, creating buzz are also good option for the same.

CBIL360 is offline   Reply With Quote
Old 5th March 2013, 06:23 AM   #5
FireUps
VIP Contributor
 
FireUps's Avatar
 

Join Date: Jul 2011
Location: NH
Posts: 172
Default

Track everything.

You want to have a way to track every phone call and email you receive back to its source. Just asking the client when they call is not accurate or scaleable.

Now that you have that implimented now its time to figure out what you can afford. What is your average sale? for an aggresive budget target 10% of the average sale X the number of sales tha tyou want as your marketing budget.

Based on that budget now you will need to figure out which advertising options are attainable.

You need a website to help you create greater perceived value(GPV) - You need to market this GPV

Audience Sources

from smallest budget to largest (Don't forget time is money)
Craigslist -->
Social (FB Twitter etc)-->
Local Online and Offline Publications -->
on page SEO -->
off page SEO -->
PPC -->
Regional Newspaper-->
Regional Radio -->
Regional TV -->

Before you spend big bucks be sure you are able to convert to sales in the small budget scenerios

__________________
Local Online Marketing Specialist FireUps.com
Granite Countertops Marketing Specialist
FireUps is offline   Reply With Quote
Old 16th March 2013, 01:15 AM   #6
voyska
Member
 
voyska's Avatar
 

Join Date: Mar 2013
Location: Oregon
Posts: 72
Default

Don't forget CiteAds, a local classifieds that focuses on businesses only.

voyska is offline   Reply With Quote
Old 30th March 2013, 02:59 AM   #7
jamest1
Senior Member
 
jamest1's Avatar
 

Join Date: Mar 2013
Posts: 125
Default

Have you tried local classifieds or handing out flyers about your business. Also may try to join some local business networking events - ie meetup.com, your local chamber of commerce or even BNI events.

__________________
SMSBuddyApp | SMS marketing and reminders | Send SMS from your PC
jamest1 is offline   Reply With Quote
Old 30th March 2013, 04:08 AM   #8
carpetnj
VIP Contributor
 

Join Date: Jan 2013
Location: NJ
Posts: 455
Default

Quote:
Originally Posted by shellymiessner View Post
I Just want to know what is the best way of Local Marketing for B2C Companies.
You might want to build up B2B contacts in person and not solely rely on online marketing.

__________________
NJ Flooring Outlet
carpetnj is offline   Reply With Quote
Old 4th April 2013, 04:20 PM   #9
Handdy.com
Member
 

Join Date: Apr 2013
Location: United States
Posts: 88
Default

Get your site listed in google places and bing with the right information so that when someone searches for say pizza the listing shows up on the search.

__________________
Get Handdy Online Invoicing and Online Accounting for small business
Handdy.com is offline   Reply With Quote
Old 5th April 2013, 01:46 PM   #10
ahoopes
Member
 
ahoopes's Avatar
 

Join Date: Mar 2013
Posts: 23
Default

Do some fun unconventional marketing. Make sure its super cheap and plan on just having fun with it. It helps push your culture and it keeps you "top of mind" with your prospective customers!

A few ideas...
Give out bright balloons with your brand on it
Rent a clown to hand out flyers at random places
Give away really random stuff with you name on it
Hand write one hundred post-it note ads and give them out

I don't know do something fun once in a while!

__________________
All-in-one Sales and Marketing Software
All comments and posts are mine own view!
ahoopes is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
New Local Marketing Forum Logan Local Marketing 56 11th August 2017 05:33 AM
marketing plan reduced to seven sentences SoKyBiz General Small Business Issues 7 22nd March 2016 03:02 AM
8 Methods -To Dominate&Conquer Viral Marketing Jaime M. Viral Marketing 13 12th December 2013 12:25 PM
Local Marketing Success Story- Interview With Jan-Pro Franchise Director localconnex Local Marketing 2 21st June 2011 02:13 AM
Local Search Engine Marketing - Video Tutorial WebBizIdeas.com Local Marketing 4 12th March 2010 01:01 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Local Marketing RSS for this Category Only: Local Marketing

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Used Values - Free Links
Blue Book





All times are GMT -5. The time now is 10:33 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy