For real estate agents, and for any business, a website is one of the most important tools that enables them to communicate important information to their customers as well as improve their brand recognition and reputation. Just think about what prospective buyers do these days when they are looking to purchase a home. They will immediately turn to internet to search for the house that suits their needs. They will perform their research, filter available houses to find a suitable match, and after they have narrowed down their choices they will contact the real estate agent. Any agent who does not have a website to help prospective buyer during this initial phase stands to lose a great deal of clients and business.
Now, just setting up a basic website is not going to help you. You need to pay careful attention to various aspects of building and maintaining a website to ensure it communicates the right information and projects the best image of your business. Here are few questions that you need to think about before building a website.
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