Originally Posted by susandix
I need some tips for E-commerce website how to optimize in on-page and off-page.. please suggest me.
Basically Ecommerce should be considered a slightly different beast in terms of SEO. Product vs service is already a huge difference, adding more to that there will be hell lots of pages on an Ecommerce website (usually), making it a bit harder to increase page value and keyword impact (anchor text) on a broader scale.
Page by Page:
The key is to treat each and every product separately and focus more on on-page factors than Links. Adding proper Meta data and most importantly product description are the key factors, (doubly so for Ecommerce sites since they lack large text content).
As always the most difficult part of Ecommerce is the lack of content (at least less text content) as an SEO person you should try to use every single option to increase the overall size of text content on your website.
Blogging is a key part of today's SEO; blogs will provide a steady stream of visitors, who can be convinced to buy. Blogs can also provide vital information that can help/encourage visitors to buy. The key is to showcase your product expertise instead of repeatedly speaking about your product. Remember blogs are not the place to sell; they are to build trust, reputation, traffic and network.
(Of-course this traffic and network can be encouraged later to buy).
Non SEO Factors:
Apart from some key SEO factors, you will fare better if you think as a sales expert instead, it should be noted that all factors that increase sales should be improved such as providing descriptive stuffs, reviews and more to make it trust worthy in the eyes of visitors.
Encouraging reviews and social engagements are vital and make a huge difference in both SEO performance as well as sales.
When you start build links, make sure you also include specific product pages (at least all important pages) to ensure you build a deep trust factor and link value to your entire website. Forum posting, directory submission and social media are some of the best places to build effective links for your eCommerce website.
Target industry specific forums and sites to ensure your links can bring in traffic and relevant link value back to your website.