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Old 3rd April 2012, 11:34 PM   #51
printchesco
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I think that referring to print advertising as a way to make money "from home" isn't really quite accurate, but it is true that itís a great way of marketing. You just have to choose the right material and content to print and implement.

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Old 12th April 2012, 09:31 AM   #52
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Very much so. Many people may not want to say that out loud but they still use it for their business. It's one of those things that will never get old, even though the online marketing is getting stronger everyday it will still prove useful for most businesses, small or big.

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Old 15th April 2012, 05:10 AM   #53
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Yup, I think print advertising is still alive though the so-called "online" advertising is really a tough competitor. Print advertising has a distinct market of it's own such as the commuters - the people who uses daily transportation such as students and workers or professionals are still a big percentage of the "offline" market.

Print advertising should just be located strategically near or within it's target market. Aside from that, it should speak their market's language and should not be too much of an eyesore. Designing a print advert can be limited but it can be as effective as its online counterpart especially if it hits what their market wants, need and like.

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Old 15th April 2012, 11:05 AM   #54
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The importance of online advertising cannot be overemphasized nowadays. But this should never lead us to underestimate the power of offline advertising. It is an art that when mastered, would generate a respectable amount of income to any business. Most of the successful businesses nowadays still highly depend on print advertising and other offline means of advertising.

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Old 15th April 2012, 11:03 PM   #55
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Print is still alive and well until the day that no one leaves their home. flyers, posters and brochures are still effective.

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Old 3rd May 2012, 10:06 PM   #56
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I think print is still very much alive, it just has to stand out in order to compete with the oftentimes more convenient online advertising market.

The idea behind print advertising is to make it stand out and offer something unique. Here are some ways in which print advertising can be utilized effectively.

Use a small print advertisement to gain important contact information. Use a small printout to prompt customers to send their business card back to you. this is a great way to connect with customers and build a long-term business relationship.

Provide important information on your industry. Use a sidebar on print advertisement to give trends and information on your area of business. This establishes your organization as a knowledgable force in your respective area.

Offer exclusive coupons. This will ensure that your customers hang onto your advertisement instead of simply looking at it once and throwing it away. A special discount offers a reason to save your brochure for a later date and ensure that your information is kept close at hand.

Target specific demographics. Knowing your customer base is one of the keys to business and direct mail helps you effectively target who you want. It becomes much easier to gain loyal customers when you know exactly what they are looking for.

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Old 13th May 2012, 01:58 PM   #57
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It's still alive, though you could say that it's spending time on the down low. As for practicality, this really depends from case to case and on the marketing skills of a marketer.

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Old 6th June 2012, 03:46 PM   #58
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Quote:
Originally Posted by BeTheBest View Post
...a HUGE amount of website traffic is driven from OFF LINE SOURCES.
I have to agree with this statement! Although businesses should devote resources to social media marketing and SEO tactics to attract customers, they should not forget that print marketing/advertising has the ability to significantly influence recognition and recall rates. Recognition means that customers are able to remember a brand name when they are reminded by some cue. Recall is when customers are able to remember a brand name without any cues.

Increasing the recognition and recall rates of your brand's name also means that customers are more likely to place your brand within their evoked set and consideration set. An evoked set is the list of all the brands that comes to a customer's mind when they think about a specific product/service. A consideration set is the list of brands that a customer actually considers when making a purchasing decision. Utilizing print advertising allows businesses to visually remind consumers about a brand by placing something tangible in their hands.

Direct mail and print ads placed in newspapers and magazines are only two methods of print advertising. Most people forget that promotional products such as business cards, brochures, presentation folders (anything you can put your business name and logo on and give to customers) can also be effective print advertising. I have worked in an industry where presentation folders, binders, and report covers (even though simple) had a big effect on our brand name. When clients came into the office we presented them with elegant presentation folders, binders, or report covers with our name and logo to contain all of their important documentation.

If your business is the type of business that could also benefit from using similar promotional materials I would recommend reading an article titled "How to Create Distinctive Branded Folders". Even if your company has no need for presentation folders, the contents of this article can be applied to any promotional products or presentation materials. It's all about showcasing your brand and putting something in your customers hands that will help them remember your brand above other brands.

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Old 19th June 2012, 04:20 AM   #59
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Print Advertising isn't dying because if you use correctly then it has potential to hold on niche users. Print offers tangibility, strong branding, memorability and readers who tend to be more highly engaged. Plus with a print ad, you have the ability to convey more of your message than with a banner.

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Old 14th July 2012, 03:14 PM   #60
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The beauty behind print advertising is that it offers a tangible form of advertisement. As great as the Internet is, there is still a need for physical items in the business world. By custom printing on items such as folders, business cards, etc., it becomes possible to reach customers while offering a useful item.

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