Originally Posted by grimdispatcher
Both. Continuous updates and quality of content.
Actually continuous updating a site is more of a myth than actual SEO signal.
I know many internet marketers that only update their site once every couple of months and don't lose traffic.
The difference is that the content that they put out is of the highest quality. We are talking 2000-5000 word posts that provide information that people are actually looking for.
If continuous updating was such a big factor, these sites would fail instead of thrive in the search results.