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Old 4th August 2010, 04:59 PM   #1
Logan
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Default Respond To Reviews For Your Business On Google Place Page

It took awhile, but a new feature business owners should be aware of is finally available ...

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Starting today, if you’re a verified Google Places business owner, you can publicly respond to reviews written by Google Maps users on the Place Page for your business. Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more.

source: http://google-latlong.blogspot.com/2...siness-on.html


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Old 2nd September 2010, 12:03 PM   #2
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It's about time! I've seen bad reviews kill businesses, even when they aren't true. Anyone can post a review, so it's really really important to know what is being said about your business--good or bad.

Even though you can now respond to reviews, you still can't get rid of a bad review. All you can do is push it down the list so people see overwhelming numbers of positive reviews. How? Well, you have to figure out a way to encourage your customers to post good reviews for you.

That can be tough, but it can be done. One of my clients has an automated system for collecting reviews from customers. It gets good reviews posted regularly, and problems come to his attention *before* they become bad reviews. It's pretty cool!

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Old 12th September 2010, 11:50 AM   #3
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Google Places is a great tool. Here's a tip for small business retail stores...it's something a local wine shop I work with is having success doing.

Register a domain that you setup to redirect to the review link of your Google Places page. And then create a flyer that says something like for example "Did you enjoy your shopping experience at Downtown Wine Cellar? Please consider writing us a review at ReviewDowntownWine.com. We would greatly appreciate it! Hope to see you soon and thank you for your patronage."

And then hand out this flyer to every customer that comes into your store and buys something.

If you enhance your Google Places page with store hours, photos, etc., a steady flow of positive reviews will make the page immensely more effective.

Ryan

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Old 6th October 2010, 04:18 PM   #4
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Even though bad reviews cannot be deleted, they can be responded to and corrected. This can turn a lemon into lemonade if subsequent visitors see that you have corrected whatever went wrong to the best of your ability.

Second, having a bad review makes your business look human. Most people realize that a business makes mistakes or can't please everyone all the time. Most understand that there are people that can never be satisfied no matter what.

That being said, my approach is to make getting reviews proactive. There are several sites that are predominately review sites. Instead of trying to get customers to put reviews up on all these key places, I think it is easier to focus on one. The one I zero in on is Kudzu. This is a quality site and is held in high regard by Google for reviews.

The best way to get a review is right when the customer has bought. Presumably, they are at the height of their satisfaction. Open up a lap top to the Kudzu review page and have them put in a review on the spot.

In the absence of being able to do that, Kudzu has a .pdf review form that can be customized for your business. Print out a bunch and have them ready right when the customer has bought. Hand them out.

Kudzu also gives people the opportunity to post a review on their web site. Alternatively, they have a banner/logo that you can put on your site and link it to their review page. Either way, in your follow up emails to your new customers (hint, hint) ask them for a review, tell them how to do it and provide the link.

Since reviews are so important to ranking on Google Places, putting one or more of these strategies in place should go a long way towards building reviews.

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Old 9th October 2010, 01:55 PM   #5
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ONE bad review will not kill you, and in fact can make the other good ones more believable.

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Old 11th October 2010, 10:27 AM   #6
Charles Harper
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Default Use Audio Generator

If you are a consultant to Small Business, one thing that you can do is that you can set up an Audio Generator line for people to call in their testimonials or reviews. This makes it easy for those who have had a good experience to get good words in about you or your client.

CT

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Old 9th June 2011, 02:45 PM   #7
lw-daryljames
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I like the audio idea. Can you expand on how you'd do something like that? Thanks.

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