I don't know about my fellow forum members but with the many changes and updates to Search Engine Optimization, sometimes it feels as though us "little guys" have to work double-time in order to keep up with the advances and make sure that we color inside of the lines while competing with the big boys.
Google has a tendency to penalize newbies; as an example, I have a friend who bought an existing domain from a popular re-seller and a short time later, he ended up getting penalized because the site had around two thousand backlinks with 60%+ optimized anchor text to the domain. Of course he had no idea what this meant so when he contacted me about it, I had no idea how to help him. This was a new domain, he barely got through building the site and yet, already he was looking at penalties.
I included the latter in my post as an illustration of a mistake that a newbie can run into and while my friend had no control over what occurred with the domain prior to his ownership, he was dead in the water right out of the gate.
This brings me to the point of my post; I ran into a blog that had an interesting post, pointing out some big-named brands that are quite possibly getting away with search manipulation.
You can check it out here since I can't quote the entire posting http://godofseo.co/research/big-bran...#axzz2ts1pXMqr
. It was an informative blog post and I'm passing it along because it read like an investigative piece on SEO.
The big-named brands are getting away with a slap on the wrist, if that
, while lesser known brands are being penalized without discretion. Where does the double standard end? Google needs a new formula to balance the scales.
Those are my two cents, please let me know what your thoughts and experiences are. What if anything can you share as it relates to SEO practices to stay away from?