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Old 28th October 2010, 01:28 PM   #1

Join Date: Oct 2010
Posts: 1
Default Brand New To Email Marketing

Hello everyone. I would like to hear suggestions and advice on ways to build my contact list w/o violating privacy laws.

I am an athletic coach and have access to many email addresses of the athletes that attend my son's HS. I understand I may not use these email addresses, as the addressees have not opted-in to my site.

I know many of the families personally, so what prevents me from phoning them to ask if I may send their son/daughter information about my athletic development business?

Also, could my son post a link to my business on his Facebook page, as a way to entice potential clients to visit my website?

Thank you in advance.


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Old 28th October 2010, 03:32 PM   #2
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Join Date: Oct 2009
Posts: 22

Seeing as how you know the families, you could call, send a postcard, letter or flyer. Whatever it is, it should contain a link to a page that contains an opt-in form, along with some bullet points about why they should opt-in. If you can, include some kind of incentive for them to opt-in, such as a free report. If you are a coach, there are a lot of things you could use for a topic for a little report or a 5-lesson email series.

Advertising your athletic development business outside of this group is beyond the scope of this reply, but you have a bazillion options.

Obviously, the opt-in form is hooked to an autoresponder service. I use AWeber. And even though everyone knows you, I still would use a double opt-in to protect your butt.

Last, since you are dealing with high school kids, I would consider also building an opt-in mobile phone list. Some providers of this kind of service have an option to not only send out text messages but emails as well to cell phones. Text messages get forwarded all over the place and this could lead to other high school athletes in other schools.

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Old 8th November 2010, 01:15 PM   #3

Join Date: Nov 2010
Location: Berkeley, CA
Posts: 6

Your son could most definitely post a link to your business on his Facebook page (so long as he's comfortable with that). Posting a link to your site on other networks, such as Twitter or LinkedIn, could also help. From there, if you'd like to get people to opt in to receive your email, you could, as rdcclu said, offer an incentive. A free report, a small giveaway, or exclusive news are excellent ways to attract users and build up your email list.

And if the content of your emails are perceived as interesting and valuable, then the people already on your list could very well recommend their friends to opt in as well.

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