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Old 19th September 2010, 09:23 PM   #41
robertantwi's Avatar

Join Date: Sep 2010
Location: United Kingdom
Posts: 13

Originally Posted by doctorsnatural View Post

We are going to employ an adwords manager for Google as we tried ourselves last year and failed so we realised we needed a professional to do this for us, my question is - should we also advertise on Bing?

I have read that it could be cheaper than its competitor Google?

No harm in trying any source to get more traffic. I strongly advise as soon as you know your epc - but whats is the problem with Google?

Your landing page has a few faults i spotted straight away

The colour
The Images
Your products do not appear above the fold

The nature of your site is one that holds a lot of things and every different user will be looking for another thing. Look at your competitors site, im sure its much easier to use.

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Old 30th September 2010, 03:29 PM   #42
rdcclu's Avatar

Join Date: Oct 2009
Posts: 22


Depending on your market:

1. Clicks could be less expensive.
2. Visitors could be of higher quality, more targeted.
3. Acquiring a customer could cost less.

The Positives

1. Easy to work with.
2. The merger with Yahoo will increase traffic market share.
3. Ads are easier to get approved.
4. There is no such thing at this time as the "Bing Slap."

The Negatives

1. Doesn't get near the traffic that Google gets. My response: So what?

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