While keeping up with the trends and focussed blogging is excellent, I think whats most important is to give your blog a personality. Especially if there are a 100 blogs about it! For ex, everyone blogs about SEO .. or so it seems. I remember reading somewhere that theres a recent trend of having blog titles like stupidSEO or Google hater or such eye catching, statement making headlines. I'll try to put in the link here. Anyway personality is important and I'm still trying to find mine. What do you think?