I absolutely think small businesses need mobile websites and if you've read the google studies they have done over the past two years you would understand why.
Roughly 81% of all searches that happen on mobile phones are driven by speed and convenience. We want all the information we need as quickly and as easily as possible. Unfortunately with viewing traditional websites on mobile phones, they can take forever to load, rarely have contact information on the first page and user ends up leaving the page to your competitor who DOES have a mobile website. Just think about how you search for things on your phone. If you don't find what you are looking for in 30 seconds to 1 minute, you leave that page.
Just over 70% of people who people who search from their phones take action within 24 hours, most of the action happens between 1-5 hours after search.
Right now only about 5% of small - medium size businesses have a mobile website. Almost 96% of large businesses have mobile websites. See the difference there. Those with a mobile website are experiencing higher return customer levels, higher brand awareness and increased traffic to their websites. Let's put it this way. If you live in a town where there are 20 different locksmiths and only one of them has an easy to use mobile website with a click to call button, who do you think is getting called more often?
Having a bad mobile website is just like not having one at all. If you are going to go mobile. Spend the money and have it done right. Having a non functional mobile website is about as pointless as running placing an ad on an ice cream wrapper.
Mobile websites are not a thing that should be overlooked anymore. If you don't have one already, you are falling behind.
I hope this has all be helpful, if you want to read the studies I was referencing they can be found here;http://www.nngroup.com/articles/mobi...-vs-full-site/