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Old 11th November 2013, 10:44 PM   #1
uspackaging
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Default B2B Ecommerce

Has anyone had success with online advertising for B2B sales other than PPC and SEO? We are currently looking for other effective forms of advertising, but do not know what to try. We sell 95% of our products to businesses, any proven suggestions would be welcomed.

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Old 11th November 2013, 11:44 PM   #2
panthervision23
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Have you tried SMO? I've heard that LinkedIn is good for B2B.

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Old 11th November 2013, 11:48 PM   #3
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Quote:
Originally Posted by panthervision23 View Post
Have you tried SMO? I've heard that LinkedIn is good for B2B.
We have tried LinkedIn, but not too aggressively. We may need to look into it further. What we tried with them did not produce much return. I know there are multiple ways to advertise, we will look further into it. Thanks for the suggestion.

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Old 25th November 2013, 05:32 AM   #4
VishalBhatt123
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For B2B eCommerce, You can Do Social Media Marketing. From that you can get maximum output and LinkedIn is one of the part of Social Media Marketing.

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Old 30th November 2013, 02:48 PM   #5
Wayne Liew
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I see that you have a blog that is hosted on a separate domain name. I would suggest to have the blog as an extension to your current website because if the blog is gathering links thanks to the useful articles and guides that you have been posting, the link juice should directly increase the authority of your primary domain.

Technical stuffs aside, you can also dive deeper into content marketing. First of all, nobody reads a blog filled with information about packaging. One or two article about packaging can be interesting but dedicating the whole blog for the topic? Not so much.

Look at your current customers, who are they? Are they manufacturers, small businesses or distributors? Once you have identified this, start brainstorming for content that will interest them. Could it be tips on how to improve production efficiency? Or maybe they want to know more about how they can improve their sales?

Consider placing a lead capture form on every prominent place corner of your blog. I'm sure you don't want your content marketing efforts go to waste.

Hope the above helps. Do let me know if you have more questions.

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Old 3rd December 2013, 03:18 PM   #6
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PPC will be great. find out about online communities that are similar to the industry that you're in. Pay for advertisement space.

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