Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Generating Revenue, Insurance, Taxes, Etc. > Selling Ad Space
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 18th February 2009, 02:50 AM   #1
VCNetwork
Member
 

Join Date: Feb 2009
Posts: 6
Default Ad Space Pricing

Would you guys pay $25 dollars a month for a site that is 4 weeks old and has 200 members.. An average of 600 views and 3 sign ups a day?

VCNetwork is offline   Reply With Quote
Register or log in to remove this ad.
Old 26th February 2009, 11:25 AM   #2
theadguy
Member
 

Join Date: Feb 2009
Posts: 2
Default any more data?

I think you need more info such as where are these visitors from. any google analytics data available to you?

theadguy is offline   Reply With Quote
Old 26th February 2009, 12:42 PM   #3
torka
Moderator
 
torka's Avatar
 

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
Posts: 4,101

Search Engine Guide Blogger

Default

Impossible to say with the limited information provided.

A few questions:

How well do the visitors to the site match with your target demographic? If you sell organic baby food, you'd do a lot better advertising on a site catering to new moms than on one targeting hard-core gamers, for instance.

What sort of profit do you make per sale? (Profit, not gross revenue.) If you make $1 in profit per sale, this site would need to refer you at least 25 sales (not visitors, actual sales) per month for you to justify the ad spend. On the other hand, if you make $100 per sale, one sale every four months would get you to break-even.

What sort of commitment do you need to make? Is it month-to-month, so you can back out at any time if it turns out the ad spend isn't generating good ROI? Or are you going to be locked in to a longer-term contract, where you could find yourself throwing away $25 a month on a non-productive ad?

How much control do you have over the ad creative? What sort of ad is it (text, banner, graphic, etc)? What sort of ad placement/rotation will you get? Who among your competitors (if any) is already advertising there?

Ponder these questions, and I suspect the answer will become clear to you.

--Torka

__________________
Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
torka is offline   Reply With Quote
Old 5th March 2009, 03:06 PM   #4
VCNetwork
Member
 

Join Date: Feb 2009
Posts: 6
Default

It was just a hypothetical so I don't have all that info... but in the future I will need it. Do you know how I can find out what my site is rated on google?

VCNetwork is offline   Reply With Quote
Old 5th March 2009, 05:00 PM   #5
torka
Moderator
 
torka's Avatar
 

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
Posts: 4,101

Search Engine Guide Blogger

Default

What do you mean by how your site is "rated" on Google?

You can search for your main target keywords/phrases and see where you rank in the search results. That's the only "rating" I know of that Google gives.

However, if you're referring to theadguy's comment above regarding Google Analytics, I think he's referring to getting a look at the analytics data for the site you're thinking of advertising on -- or if we're actually talking about your site and you're thinking of selling ads, making screenshots or reports of Google Analytics data available to potential advertisers.

(Of course, it doesn't have to be Google Analytics. If you use another web analytics package to track traffic, visitor paths and conversions, you could use screenshots or reports from that instead.)

Web analytics (Google or otherwise) can tell advertisers your general traffic level and the sources of that traffic, among other things. This can be important information for them when they're trying to decide whether to purchase advertising. And it's important information for you to know if you're planning to purchase advertising on another site.

More information here on Google's analytics offering:
http://www.google.com/analytics

--Torka

__________________
Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
torka is offline   Reply With Quote
Old 6th March 2009, 02:00 AM   #6
WhereAreMyBiz
Member
 

Join Date: Aug 2008
Posts: 14
Default

Quote:
How well do the visitors to the site match with your target demographic? If you sell organic baby food, you'd do a lot better advertising on a site catering to new moms than on one targeting hard-core gamers, for instance.
That's true. We need to know more info such as what kind of members in the site.

WhereAreMyBiz is offline   Reply With Quote
Old 5th July 2009, 12:36 AM   #7
uyytuyt
Member
 

Join Date: Aug 2008
Posts: 42
Default

More info about the traffic is helplful.

uyytuyt is offline   Reply With Quote
Old 15th November 2009, 02:28 AM   #8
multimediocrity
Member
 

Join Date: Aug 2009
Location: Rochester, NY
Posts: 67
Default

Perhaps, but it depends on the demographic information, ad size and placement, etc.

multimediocrity is offline   Reply With Quote
Old 27th February 2010, 11:26 AM   #9
businessappsguy
Member
 

Join Date: Feb 2010
Posts: 3
Default More Info Needed

Where are the visitors from? Can you please post some demographic information?

businessappsguy is offline   Reply With Quote
Old 2nd October 2011, 03:50 PM   #10
WeNovate_org
Member
 

Join Date: Oct 2011
Location: Philadelphia
Posts: 7
Default

Also, try http://www.adbrite.com/
You can put ads for sale on the network they have, it will help you see whether people want to buy ad spaces or not. If people don't buy your ad space, than adbrite shows random publishers ads.

Good luck

Ervis

WeNovate_org is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
Wholesale Vs. Distributor Pricing - HELP snapaholics Sales 2 14th July 2008 07:47 AM
Pricing Your Products And Services For Ultimate Growth Linda General Small Business Issues 0 30th March 2007 03:41 PM
Server Space For Shopping Cart - OSC, Zen, Etc. pete Ecommerce 4 21st January 2007 10:50 AM
Pricing Strategies in Marketing Linda General Small Business Issues 1 28th September 2006 08:30 PM
Pricing Seminars? Backinbusiness General Small Business Issues 3 22nd January 2006 01:48 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Selling Ad Space RSS for this Category Only: Selling Ad Space

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 01:56 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy