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Old 24th December 2008, 05:18 AM   #1

Join Date: Dec 2008
Posts: 1
Default How To Increase Customer Reliability On My Payment System

I am running a well reputed ecommerce website. I have so many customers who visit on my website but they donít rely on my online payment system I donít know why please give me suggestions.

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Old 24th December 2008, 04:38 PM   #2
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Location: Triangle area, NC, USA, North America, Earth (usually)
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People are naturally nervous about buying things online. You're never going to get 100% -- there will always be some people who don't buy from you. But there are things you can do to help make them more comfortable about buying from you, which should increase the percentage of those who complete a purchase.

One of the main things is to increase the credibility of your site. In other words, make it more so that people believe you are a legitimate, law-abiding business.

You could start with the Stamford University Web Credibility Guidelines. These are ten factors the Web Credibility Project at Stamford found were most influential with web visitors.

You could also read the report put out by Consumer Reports Webwatch, also on the topic of credibility. You can review an abstract and download a PDF of the full report at that link.

Another thing is to make sure your web usability and conversion marketing are up to par. You'll find a lot more information about those at places such as Marketing Experiments and in the article archive at GrokDotCom.

Then it's primarily a matter of testing. Trial and error. Each time you test, you learn something and you make your site a little bit better.

Good luck!


Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
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Old 8th January 2009, 09:33 AM   #3
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Join Date: Jan 2008
Location: Connecticut, USA
Posts: 61

How do you know that your customers are having issues with your online payment system specifically?

How about asking your customers directly about why they're apprehensive? Create a volunteer survey asking your customers how you can improve their checkout experience.

Get the experts on your side.
Let credit card processors bid for your business @ CardFellow.com.
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