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Old 22nd July 2004, 09:57 AM   #11
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You guys are so sweet.

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Old 28th July 2004, 09:32 PM   #12
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After reading Karon's article, I decided to make a few calls to our vendors. As a retailer of so many brands, I was sure to find co-op dollars somewhere! I soon found that with a little smooth talking, most of our big brands were willing to fork out dollars for more than print! That's right - some even are willing to contribute for banner ads on the web. Of course, none of them are going to help out with your CPC program, but I never look a gift horse in the mouth.

If I'm going to spend X dollars on an ad anyway, then why not highlight a credible name brand while sharing the cost? Co-op is a great opportunity for all parties involved!

Thanks for the article Karon!

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Old 29th July 2004, 10:21 AM   #13
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Quote:
Originally Posted by marketinguy
I soon found that with a little smooth talking, most of our big brands were willing to fork out dollars for more than print! That's right - some even are willing to contribute for banner ads on the web.
Way to go marketinguy!

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Old 31st July 2004, 06:22 PM   #14
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You are most welcome. Hope you have great success!

Karon

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Old 31st July 2004, 06:44 PM   #15
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It is so satisfying when a discussion like this leads to success!

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