Not long ago I did a search and read through several forum threads regarding drastic ranking differences between Yahoo and Google. The statement was made several times (not saying it's true) that Yahoo still responds to pages that are spiked with keywords whereas Google does not. I also read that you can climb higher in Yahoo by stooping to this method, but count on a drop in Google. Can anyone validate or add to this theory?
Our site is broken into themes (1) merchant account info (2) credit card processing equipment including specifications (3) small business info/resources (4) retail info/resources.
We have never ranked as well in Yahoo as we do in Google, but Yahoo seems to rank more of the specific equipment pages, and MSN really likes the pages associated with small business & retail resources. We do well in Google for our general search terms and especially industry-specific pages, i.e, small business, trade shows, craft shows, franchises, home business.
I'm still trying to get my head around Torka's comment in another thread that SE's don't rank whole sites, but rather individual pages within the site, because from our rankings it sure does appear as though each search engine has picked their favorite theme/section of the site.
FYI - Logan, our site has been up for years.