Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > General Search Engine Marketing Information
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 13th November 2007, 05:35 PM   #1
thejenn
Moderator
 
thejenn's Avatar
 

Join Date: Jun 2004
Location: Ohio
Posts: 1,829
Send a message via AIM to thejenn

Search Engine Guide Blogger

Default New Article - Google's Paid Search Vs. Organic Results A Rickety Wall Of Separation

Authored by: Scott Buresh

Full Text: http://www.searchengineguide.com/sco...-results-a.php

A Snippet:

The good people at Google have long maintained that there is a Chinese Wall between paid search results and organic results that is, the department responsible for advertising is completely separate from the department responsible for organic search engine placement. The company insists that Google Adwords is a completely separate entity than the Google search engine, and never the twain shall meet. This all sounds very good, in theory.

__________________
Like free stuff? Check out the free e-book Zero Dollars, a Little Talent and 30 Days.
thejenn is offline   Reply With Quote
Register or log in to remove this ad.
Old 11th December 2007, 08:33 PM   #2
growing?
Member
 

Join Date: Dec 2007
Posts: 1
Unhappy Adwords vs. Organic - Correlation?

I have witnessed what appears to be a strong correlation between paid clicks and organic clicks on Google. Every time I make a change that affects the budget (either directly by changing the budget, or pausing ad groups), the organic click percentage seems to follow the change in paid clicks. I have noticed this over the past several months. It seems that our paid click to Google organic click ratio has hit a "Chinese Wall."

Our web site is fairly new (about 10 months), and has achieved a ranking of "2". Is this a normal pace, or am I not paying enough?

growing? is offline   Reply With Quote
Old 11th December 2007, 09:05 PM   #3
Logan
Administrator
 

Join Date: Jun 2004
Location: Colorado
Posts: 8,046
Default

Welcome aboard

Honestly growing?, I do not think the conclusions you are making are correct. Based on my experience your adwords ppc budget does not directly influence your rankings as you are describing.

The article does not contend that sort of correlation exists, instead it gives examples of Google giving organic 'assistance' to particular clients. The actual adwords budget and organic rankings really are not connected - and the article indicates that if even so it would be a stretch to say.

When you have a new site like yours - 10 months - you will notice rankings fluctuate. This may coincide with adwords budget - but not because of each other.

A 2 is relatively low - but on track for a new site. I do think improving the number of links from other sites to yours would make your rankings better and more consistent. I just put together this thread on improving your link popularity. Hope it helps, and best of luck!

One Way Backlinks, Articles, Directories
http://www.smallbusinessbrief.com/fo...ad.php?t=15544

__________________
Search Engine Guide - Small Business Guide to Search Marketing
Small Business Brief - Small Business Ideas Forum, Articles & News
Logan is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Search Engine Marketing Information RSS for this Category Only: General Search Engine Marketing Information

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 08:38 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy