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Old 29th August 2010, 12:16 PM   #1
David Jackson
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Join Date: Nov 2008
Location: Albany, NY
Posts: 662
Exclamation The Guerrilla Marketing Strategy That Helped Launch My Marketing Career

The Internet is a great place to do business. So great in fact, many marketers often neglect the abundance of offline guerrilla marketing opportunities that are available. I'd like to tell you a story about one such opportunity.

Twenty years ago, when I was just starting out in marketing, one of the things I used to do to promote myself was offer to print the paper menus of local restaurants for free. The catch was they had to allow me to slightly alter their menus so that I could strategically insert a little advertising blurb in certain sections of the menu to promote my fledgling marketing business...Continue reading The Guerrilla Marketing Strategy That Helped Launch My Marketing Career.

David Jackson

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