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Old 20th April 2012, 05:45 AM   #1

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Default Basic Trade Show Checklist

Trade shows and expos are essential in every business. As an exhibitor, you need to make the most out of the event and get your business on top of the others. Here is a simple and basic checklist that shouldn’t be overlooked when preparing for an expo.

Set up goals. Regardless whether you’re trying to increase brand awareness or reinforce your business brand, you need to set up an objective to be followed throughout the expo. For example, if you want to raise product awareness, you need to allocate time to working with your team towards building a constant theme for it.

Prepare your staff. You need to establish certain expectations as to what might happen in the expo. Train your staff on how to deal with these situations in order to avoid any flaw. Also, help them develop skills to invite visitors and engage leads at the show.

Booth Setup. Plan your booth design way ahead of time. Determine the space limitations and other requirements. Build a team that could manage booth construction and design, as well as the overall graphics, theme and lighting settings.

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Old 24th July 2012, 05:26 PM   #2
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Another thing to consider is how you're going to effectively follow up with the people you meet at the show or conference.

Have your follow up set up BEFORE you go.

Consider preparing a follow up email sequence for the different types of contact's you'll meet. So, for example, you may want a different follow up series for potential clients than you would for potential strategic partners.

Consider having a "nice to meet you" personal video prepared so that you can send that in an email with a link to the video.

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Old 25th July 2012, 03:49 AM   #3

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Originally Posted by Jason Anderson View Post
Another thing to consider is how you're going to effectively follow up with the people you meet at the show or conference.
I think this is rightly said.

Once we have the contact information, we want to stay present in the other person's mind.

A good way to keep track of all forms of communications, as well as responses, are the client relationship management suites, like sugar CRM, these are truly good at helping us track our interactions with another.

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Old 2nd October 2012, 07:23 AM   #4

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The most important thing is to effectively contact the tradeshow booth visitors. Unless the contacts are touched you will not be able to generate business

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Old 10th May 2013, 09:11 AM   #5

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How effective are trade shows vs wholesale directories (wholesale central, independent retailer) at generating leads?

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Old 31st May 2013, 11:15 AM   #6
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Great post.Anyone who has experience in professional trade shows will rightfully agree that a checklist is an essential element of the whole painstaking procedure that makes it all look so simple and pain-free from the outside.
And even as you go about making sure everything is in order,it is easy to forget one of your confirmation documents or the pile of handouts that you cannot afford to leave behind since this may spell whether your trade show event will turn out successful or not.In that regard,three tips to always keep in mind:
-Come up with a strategy-create an effective,well-organised plan showing your sales and marketing strategy.
-Organise all your paperwork-it's simple to forget simple and crucial things.
-Link up with attendees prior to the event-landing new business leads may take more than one meeting.Check out the event call sheet to know which businesses will be in attendance that you are hoping to connect with.Proceed to email them asking to connect further once you get to the event.

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Old 1st June 2013, 01:47 AM   #7
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I would like to add something here: Provide the best customer service you can offer. Since they are people who might look at your product you need to take the advantage of them... in an ethical way of course.

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Old 4th September 2013, 02:21 AM   #8
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One of the things that is often left out of planning for a trade show is the importance of ensuring your product and display booth actually show up.

Often times trade shows are out of your local areas so this means you need to find a suitable carrier. This is critical, if your booth does not show up you have nothing to sell or market, you have likely already paid the Event organizer for your booth and all of your travel expenses (not to mention the significant time investment in planning for this).

It is important you align yourself with the correct carrier to ensure this never happens to you! Here are some key questions to ask your freight broker, or transportation company when considering putting a huge part of your success at the show in someone else's hands:

1. Do they understand you are requesting a show/exhibit type of service and do they offer this service? A show/exhibit service is different from other types of delivery guarantee services and generally this service will include the carrier working directly with the show co-ordinator to ensure the correct delivery time. Early deliveries will often result in hefty fines to the booths vendor ( small print of Trade Show agreements)

2. What types of checks and balances do they have internally for their show/exhibit services? In the event a shipment is mis-loaded at a warehouse while en route how quickly will they be able to catch it? I don't want to alarm you and be doom and gloom, but think about this: Many carriers will have impressive stats posted on their sites 99.7% on time and damage free, wooooo hoooo!!!! What they won't tell you that some of their larger warehouses do over 1000 outbound shipments per night, lets just hope you are not one of those 3 nightly customers whose shipment is now missing.

3. If you agree to their show/exhibit services, will they allow you to ship several days early and warehouse it (store it) at destination for free? This allows an additional safe guard should there be highway closures, tornados, or Godzilla attacks.

4. Do they have living breathing customers with names and phone numbers who have used their show/exhibit services in the past? Would they provide you with any? Successful trade show shipping companies are very proud of the service they are able to offer!

5. Whether you are using your favourite trucking company or a 3rd party logistics company (3PL) like www.dirtcheapfreight.com ensure you are getting what you pay for. 3PLs are great for helping small businesses obtain major corporation pricing, however; like in any industry there are some tactics to be aware of. Some of our show/exhibit clients come with stories of transportation companies selling them a show/exhibit service and moving the shipment regular service and pocketing the additional markup. One of the best ways to weed this out is do your research, if working with a 3PL, ensure the bill of lading they are providing you with is clearly marked for the services you require, example "exhibit/show service, must deliver before or on, or during these hours" and so on. The more information provided the better.

Planning for trade shows is stressful, time consuming, but worth it! Don't forget during it all to take some time and hopefully enjoy some of the sights of the city you are in and most importantly have fun!


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Old 23rd November 2013, 06:12 PM   #9
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Default Preparation Is King

Here are a few pointers that come in pretty handy and should be on everyone's Pre Trade Show checklist.
* Decide on your main message.
* Design your banner and handouts.
* Decipher how your booth will be different.

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Old 24th November 2013, 01:20 PM   #10

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Thank a lot to those in thread. The information that you guys have given is helpful specially to those not that familiar about the checklist.

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