Originally Posted by TilenKrivec
Its like asking whats better... Chocolate or vanilla?
They are booth awesome when used correctly and horrible when used incorrectly. They both still work very well and picking one is usually decided by your targeting, product, budget and marketing skills.
I have to agree with this quote too.
Neither one is really "better" than the other. I think it depends more on how you willing to go about using either one. Both can be tremendously helpful if used in e right manner. If you like the print idea of your business than go with a newspaper.
If you would prefer people hear what your business has to offer the world than go the radio route. Just make sure you know what your getting into. Spend some time doing research on how to maximize your efforts. That way you can see the biggest benefits.
Hope that helps.