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Old 27th April 2011, 04:19 PM   #11
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Join Date: Apr 2011
Location: Dallas TX
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your advertising depends on your audience. period. Don't market to me with newspapers, I will never see the add, but if you run a radio ad at 445 every day I will probably hear it on my way home from work.

The best advice I can give here is make sure your advertising medium is the medium that your potential consumers will want to use.

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Old 2nd May 2011, 09:33 AM   #12
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I find both of these mediums VERY expensive for what you get. If you are selling to other businesses, it would almost be a waste of money, but if you are selling to consumers, I guess they may have merit depending on your message.

I had a customer spend 15K on newspaper advertising (against my recommendation), and receive no sales and less than a hundred visits to his website. For his market, he could have purchased a whole year of advertising on Google Adwords or another online medium and seen better results.

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Old 3rd May 2011, 04:19 PM   #13

Join Date: May 2011
Location: Charleston, SC
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If you're beginning out with advertising, I think you should start with newspaper advertising.

I think that you need a good voice/radio personality (not a celebrity, but someone who sounds good on air) to convey your message effectively over the air.

If you do newspaper advertising, you can generate a lead and follow up on this prospect time and time again.

Alot of people when they finally her your radio ad, won't be able to take action. This is true if they're driving in a car, making dinner, or playing with their kids.

Start off with newspaper advertising. It's cheap, and you'll see results right away.

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Old 3rd May 2011, 10:47 PM   #14

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If you have the money, why not try both. Also, tag each advertisement with it's own toll free number & have it answered by an answering service to capture the leads & to track each ones effectiveness.

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Old 4th May 2011, 08:18 PM   #15

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really great idea!

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Old 5th May 2011, 03:09 AM   #16

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Choice is Radio as the RJs are also approaching for the architecture of participation model.


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Old 5th May 2011, 09:46 AM   #17

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Radio hands down. People listen passively to the radio, and if it's a good ad we're talking about, it'll definitely stick.

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Old 17th May 2011, 10:29 AM   #18

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I think that newspaper is better then the radio for advertisement and introducing the product in market.

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Old 20th May 2011, 10:13 AM   #19

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Originally Posted by MarkDRP View Post
Newspapers are becoming a thing of the past,total waste of money.
Just like the phone book,if people are looking for something they google it.For a new product or service I would go with radio.
I disagree. While they are losing attention (pretty fast) they still hold a large segment of the population. It really depends on what you are advertising and what your demographic is more likely to pay attention to. Also note that some newspaper ads are also transferred to their website.

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Old 2nd August 2011, 01:06 AM   #20

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I prefer newspaper. readers can find the information they need whenever they want if they keep the newspaper.

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