Originally Posted by Sahan Asad
What the name of the tracking tool you use?
I use Google Adwords as the tracking tool, for beginners you dont even have to leave Adwords itself to get very meaningful information. I take it a step further and run a detailed conversion report report (from adwords reporting) and then take the information into excel where I do some filtering to determine whats working and whats not.
One of the best reports you can run is the SEARCH QUERY Report. This will give you the terms people searched to click on your ad. If you use broad or phrase match this is an awesome report to run to make exact matches and to find negative keywords to better your conversion rate.