These days, you’d be hard-pressed to go almost anywhere on the internet without something popping up asking for your email address. Survey pages, popup forms, splash screens, comment sections, ticket submission forms, and even checkout sections are all asking for customers to enter their email addresses. It’s clear to see that businesses are constantly on the lookout for any opportunity to gather the email addresses of their website visitors and customers for the purpose of email marketing. Anyone who has started a business with an online presence needs to quickly prepare to start gathering email addresses from website visitors and customers.
Email marketing has long been considered as one of, if not the most powerful, ways for brands to promote their image, products, and services. These days, it’s almost impossible for a company to get by without using email marketing of some kind. Here are some of the many benefits that this marketing channel can have for your business.
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