Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Pay Per Click Advertising
Register Search Today's Posts Mark Forums Read

Thread Tools
Old 30th May 2018, 06:42 AM   #1
VIP Contributor

Join Date: Jun 2016
Posts: 399
Question What Is UTM Parameter Tag?

Hi all,

What is UTM parameter tag?. How can we use this tag? or what is the use of this tag?. Anyone have good knowledge in this channel, kindly share your ideas with us.

Urbansoft Mobile Apps
urbansoft is offline   Reply With Quote
Register or log in to remove this ad.
Old 14th June 2018, 05:33 AM   #2

Join Date: Dec 2012
Posts: 28

UTM Parameters are just a tags that will help you to track the traffic with some additional information in Google analytics. Here is the real example of UTM parameter by considering this blog (I found on quick Google search):


Here are the parameters I have used:
  • utm_source=SBIForum
  • utm_medium=link
  • utm_campaign=test

Here utm_source is the only compulsory parameter where are others are optional.

If you want to generate such parameters for your website, just visit this URL and start building such parameters https://ga-dev-tools.appspot.com/campaign-url-builder/

If you still need any help, write here by reply and I will try to explain with more details.

Originally Posted by urbansoft View Post
Hi all,

What is UTM parameter tag?. How can we use this tag? or what is the use of this tag?. Anyone have good knowledge in this channel, kindly share your ideas with us.

yettac is offline   Reply With Quote
Old 19th June 2018, 11:27 PM   #3
VIP Contributor
jeffscott's Avatar

Join Date: Oct 2014
Location: Singapore
Posts: 927

I usually used UTM parameters on creating my campaign tracking links by providing the right term for the source, medium, and campaign name.

Worldwide trusted website for Free Bet365 Football Tips!
jeffscott is offline   Reply With Quote
Old 23rd June 2018, 09:09 AM   #4
VIP Contributor
Annabelle1's Avatar

Join Date: May 2012
Location: Philippines
Posts: 151
Send a message via Skype™ to Annabelle1


UTM parameters are simply tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking. UTM parameters provide extremely valuable insights about your traffic.

To create UTM parameters for your links, use Google’s URL builder.

Annabelle1 is offline   Reply With Quote
Old 22nd March 2019, 01:10 AM   #5
VIP Contributor

Join Date: Feb 2016
Location: Bangalore
Posts: 179
Send a message via Skype™ to zinavo

Default UTM Parameter Tags

UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website.

* utm_source=Google
* utm_medium=cpc
* utm_campaign=spring_sale
* utm_term=running+shoes
* utm_content=logolink or utm_content=textlink

zinavo is offline   Reply With Quote


Similar Threads
Thread Thread Starter Forum Replies Last Post
Tracking PPC Deeger Pay Per Click Advertising 9 1st September 2008 10:23 AM

Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Pay Per Click Advertising RSS for this Category Only: Pay Per Click Advertising

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Small Business Ideas Forum

At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Search Engine Guide
Small business guide to search marketing

Small Business Brief
Fetching the Best Small Business Info

Used Values - Free Links
Blue Book

All times are GMT -5. The time now is 09:27 AM.

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy