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Old 6th August 2017, 02:22 PM   #1
chrismarklee
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Default Old Facebook Ads

I do income taxes for locals. Is there any way for me to get copies of Facebook ads that tax preparer ran between January 1st thru April 15th 2017

Thanks.

Chris

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Old 11th August 2017, 02:25 AM   #2
Logan
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Hi Chris, sure, if the ads weren't deleted then you'd just need to set the date parameters you want in the ad account. From there, ad campaigns run during that time will be shown. Select each campaign to view the ad run for it.

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Old 11th August 2017, 02:50 AM   #3
chrismarklee
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Default Competitors Ads

Theses are my Competitors ads

Thanks,

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Old 11th August 2017, 03:13 AM   #4
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Gotcha, I don't think so. I run a few ad accounts and I can't imagine how anyone could figure out what ads I ran a few months ago. There may be some relationship between what was posted in the timeline during that period, but you need account access to view paid ad info.

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Old 11th August 2017, 02:27 PM   #5
chrismarklee
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Default THank You

Thanks for your time

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Old 11th August 2017, 03:22 PM   #6
Logan
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You're welcome. Was thinking, even if you could figure out the ad run then knowing what audience they targeted and amount spent is virtually impossible without account access.

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Old 11th August 2017, 03:29 PM   #7
chrismarklee
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Default My ad Problem Price

The first 30 days of Income Tax season is called the free money crowd. They get money back. Their returns are pretty easy. People select the cheapest person. I am tired of giving away my time. Do I run a coupon with prices. How do I overcome this? My wife just got us a new cell phone plan and she bragged about the price she got.

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Old 11th August 2017, 03:49 PM   #8
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I understand, I owe taxes

I think a coupon could be a good approach when the purchase decision is solely based on cost. My goal though would be to capture contact information so you could email/snail mail/etc them every year. Build a database over time and that information will become valuable based on my experiences. A coupon could be a good hook. I know one accountant who offers to donate $250 to a nonprofit of choice if he can't show how he can save you money. That appeals to morals and is another avenue.

In the end, starting out from scratch I would use facebook to promote the service to audience that is hyper local. You can set a geographic radius as small as a mile. A few dollars a day of boosted posts ($100) a month may get you some leads, and allow you to test the waters with a small budget. Test, test, test. Ads, audience, demographics, interests.

Then when the calendar rolls around ... boost posts and run ads with a higher budget to target the tax season. Practice makes perfect.

Google adwords ~ that's a killer typically with high pay per click costs. But if you can run ads that can convert ... the current advertisers are probably there because of the roi.

SEO ~ target keywords + geo location

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Old 11th August 2017, 04:13 PM   #9
chrismarklee
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Default Exactly

I am going to get a Facebook coupon and my money. I will run ads for 90 days, I will spend more money the first 30 days. I can target my customer base pretty easy in Facebook . Do I say $50 off coupon and not quote a price until they call me. My prices are very reasonable. But people want cheap

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Old 11th August 2017, 04:20 PM   #10
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You may want to test both. I run a price sensitive product ad routinely and shout out the price because it is clearly the lowest. It amazes me if someone drops a dollar below (on a product that costs~10000) I will immediately notice the sway in leads.

If you are truly going for the lowest price then shout about it. The tricky part is to tout quality service at the same time based on my experience. I tend to go one way or another with a campaign when it comes to price vs quality, and as said test. I often am surprised by testing campaigns and what "I" thought wouldn't work and would.

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