Welcome to your first crash course!
The title is:
Get visitors who are interested! They are cheaper and give more profit!
You mostly want people on your site who are interested in your service. Since there is a geographic limitation to your service (say up to 45min away), you only want people within that 50 mile radius.
Therefore, you only want to rank high for terms such as:
"driving lessons in Bristol"
"find driving lessons in Bristol"
"get driving instruction in Bristol"
"Hartford driving lessons"
Now i have google adwords but as this cost lots of money if you want to do it properly....HELP!!!
Here is what many people consider a "proper" campaign. But there are some problems with this approach.
Here are some PPC terms:
driving lessons in bristol $0.86 4 - 6
driving instruction $1.71 1 - 3
Relatively generic terms are often expensive. Moreover, someone who searches for "driving instruction" is probably not looking for a service in Bristol. In plain english, "you will be paying alot to get people to come to your site who are not interested in your service."
Here are Keyword phrases that are probably relevant to your business
find driving lessons in bristol $0.05 1 - 3
get driving instruction in bristol $0.05 1 - 3
hartford driving lessons $0.05 1 - 3
driving school hartford ct $0.05 1 - 3
driving schools in hartford $0.05 1 - 3
driving school in hartford $0.05 1 - 3
So you can pay 5 cents for each visitor to your website who is probably interested in your service. If you spend 5 dollars on adwords to get a hundred visitors, and one buys your service, you have probably made a sweet profit by using ad words properly.
best of luck,