Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > General Offline Marketing
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 3rd October 2006, 11:52 AM   #1
mhuggins
Member
 
mhuggins's Avatar
 

Join Date: Oct 2006
Location: Wilmington, DE
Posts: 1
Send a message via AIM to mhuggins
Lightbulb Ideas for a Free Dating Website

Everyone knows that there are lots of dating sites out there: Yahoo! Personals; Match; American Singles; and the list goes on. All of these sites (with the exception of one -- PlentyofFish.com) require some sort of member fee, typically on a month-to-month basis.

I am interested in competing with these sites by offering a free dating service, with revenue generated solely through ads on the site and via e-newsletters. The closest site offering this is PlentyofFish; however, it is to my belief that the presentation of this site is not aesthetically pleasing, and there are many features missing from the site that most of the pay sites provide. I'd like to combine the features/format of the pay sites with the goals of PlentyofFish.

My main concern is the following: I am not completely sure how to go about marketing the site. For people to want to join as members and create profiles, they will undoubtedly want to see that there are members already on the site, and that their time won't be wasted by creating a profile here. How can I get members to join even though there are none on the site at its initial launch?

My main thoughts were the following:

1.) Focus on one area at a time. I live in Wilmington, DE, so I was planning on focusing here or perhaps in Philly. Since member searches occur by radius searches via zip codes, then if I can get a few members to join in one city, I can potentitally have other people in the same city locate them since I am focusing on one area.

2.) Host live dating events -- speed dating, social gatherings, etc. While people are meeting in person, I could provide fliers or business cards with the website address that will provide the URL. As the host, I will have the opportunity to explain that it is a new site, and that they will be some of the first members to join.

3.) Offer joining incentives. Provide gift certificates for places in the area, such as restaurants, or perhaps even websites. I could potentially obtain gift cards for free in exchange for promised advertising from related businesses (restaurants, 1-800-flowers, etc.) for a set period of time.

Other than these ideas, I haven't thought of anything else. I have never had my own business before, and I didn't major in any form of marketing (only generic business classes), so I am sure there are many concepts that I do not know at this point in time that could be of some use here.

Any input/feedback is greatly appreciated. Thank you for taking the time to read this!

mhuggins is offline   Reply With Quote
Register or log in to remove this ad.
Old 9th October 2006, 12:52 PM   #2
LBBMike
Member
 
LBBMike's Avatar
 

Join Date: Sep 2006
Posts: 61
Default

Your idea has potential, but as you pointed out, people are already doing the same or similar. IMO, your best bet to gain the interest and attention of users is to offer something of value that makes you stand out over the other sites. This could be a service, like something as simple as a new way to connect with others or a new way of profile matching - something that makes finding a date more fun, convienent or whatever.

People look for value. When designing your site, ask: what value can your site provide over the others?

I think the live dating events idea is too risky. You will not only be running a website, but you'll have to be a full time party promoter, which requires a significant amount of time and money.

Joining incentives could work out. Now that your site has hooked 2 people up, they're ready for their date. Why not match up businesses to their night out, with discounts to boot?

LBBMike is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Offline Marketing RSS for this Category Only: General Offline Marketing

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 04:31 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy