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Old 7th July 2012, 06:04 PM   #1
VIP Contributor

Join Date: May 2010
Location: Detroit, MI
Posts: 1,388
Default 5 Lies Marketers Tell To Small Business Owners

What good is the marketer if he cannot help you sell the “Brooklyn Bridge” that you (supposedly) own? After all, the job of the marketer is to help business owners sell their products no matter how bad the product may be! But before the marketer can sell that “Brooklyn Bridge” he needs to sell himself to you, the business owners, and convince you that he is the right person for the job. And therein lies the potential issues with hiring marketers.

The marketers will do anything to get your business, even if it means stretching the truth – commonly known as lying. There are many marketers who promise the moon to business owners and make them spend money on the programs that don’t produce any results. I always believe that business owners first need to focus on business fundamentals before spending money on marketing. Here are the 5 promises (lies) marketers make that you, as a business owner, need to be wary of.

Read more - http://www.smallbizviewpoints.com/20...siness-owners/

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Old 11th July 2012, 02:42 AM   #2
Allen Brayan

Join Date: May 2012
Posts: 32

Sugar coating your product is very common these days, marketers use this tactic and make the most of it

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