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Old 17th December 2017, 09:47 PM   #1
Logan
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Default Pay Per Click Trends To Watch - 2018

PAY PER CLICK TRENDS TO WATCH IN 2018

According to Search Engine Journal the top 3 PPC Trends to watch are

1) Google will try to invade more of our territory

2) Audiences slightly more important in Search

3) Google Shopping

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Old 18th December 2017, 09:23 PM   #2
jeffscott
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I think voice search will affect PPC trend in 2018 because its a talk about today in the field on how it will improve the search industry.

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Old 18th December 2017, 11:27 PM   #3
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I'm not sure how you tie voice search to ppc, but definitely understand it is a shifting sea.

Search Engine Journal followed up today with trends for SEO, which does include voice search following mobile first at the top. Here's their top 10 for SEO ...

Mobile-first
Voice search
Schema
Featured snippets
Content
Machine learning and AI
Speed
Technical SEO
Links
A whole lot more! (TIE)

https://www.searchenginejournal.com/seo-trends/227253/

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