Originally Posted by TilenKrivec
SEO and PPC are not mutually exclusive
I cringe every time i see this ppc vs seo debate, where people argue which is better. Its like trying to figure out if peanut butter is better than jelly. I don't care, i'll have both!
SEO and PPC has to be separated, thats why the combined peanut butter and jelly concept didnt fly.
The real argument is both are very different in their workings, but on the surface they show up in the same place - in SERP results. One is at the top and down the side PPC and one is in the middle - Organic.
The workings on getting to the front page for SEO & PPC is very, very different. You can put a ton of work into SEO, calculated effort, time writing, and setting up your page - and BAM you see your results, your getting FREE Traffic - alright that was awesome.
You put up an ad, you get your keywords, you bid and write a compelling ad, BAM your at the top, your paying, but your getting results.
I know its more complicated, time consuming than this, but the reality is NOTHING is free. Those organic clicks, cost you alot of time & effort. You could be ranked #1 today after months of work and tommorow WHAM your out - ask those affected by Google's latest algorythym change.
PPC is different and as long as your paying your staying.
So where peanut butter and jelly is a nice try at an analogy, it's just not that simple!