Marketing Question

[Fatou]

Hello,
I just started a wholesale business in. How can I get
retalers to supply

[Mitch carson.j]

very good question. You need to find some strategies that work for you. I may promote your product from Social media which is very effective nowadays.Thanks

[Fatou]

Thank you so much.

[Intuz]

Create an email list and try email marketing. Direct mail was the premier medium for business-to-business marketing and advertising
Join social media websites to reach large numbers of business customers around the world.

You can also take a help of off line marketing strategies like Place ads in business magazines and newspapers. Use cold-calling and canvassing sales tactics. Banner advertisements can also work for you.

[Fatou]

I'm living in China right now its where I do my business. I order from the factories and send them to my business clients.

[ElizabethProsse]

You should create an outline your company's and overall marketing strategy and the list of tactics that you will use to reach prospects as they move through your sales cycle. You should also create a timeline to note important production deadlines.

[smartkpis.com]

To get retailers, I think it is best to get good retailers by social media and or to promote it to your neighbors/ social connections. The best practical way is to promote your business through your friends, ask if they have any connections for a retailer. Through this, you should practice promoting and presenting to any new connections that might be interested in your businesses.

Regards

[jeffscott]

For your wholesale business you need a website that will be used for online marketing in which will established the brand for the users.

[SARubin]

Originally Posted by Fatou

Hello,
I just started a wholesale business in. How can I get
retalers to supply

Direct mail still works. I'm sure there's a few people who may disagree with me on this one, but please hear me out before you feed me to the alligators.

Less than a year ago I was working with a wholesaler who had a similar request. Our conversation went something like this (this is a highly edited version)...

ME: I think we would do quite well with a direct mail campaign.

HIM: Direct mail is dead. Everyone is using email now.

ME: Exactly. Most business owners are getting dozens of emails every day. And they're probably deleting most of them without even reading them. Email marketing does work, but if we want to stand out from the crowd, we need to do something different than what everyone else is doing.

HIM: No one reads junk mail. My assistant usually throws it all in the trash before I ever see it.

ME: Then we don't make it look like junk mail.


The conversation went on from there...

Eventually, he agreed to try it. My butt was on the line, so I pulled out all the stops.

It took me a couple weeks to compile a list of names from business owners that might be interested in trying a new supplier.

Then I crafted a nice sales letter, and taped a $2 bill to it (an old "Gary Halbert" trick). And included a brochure and a promotional catalog, along with a "lift note".

Then we had to get past the gatekeeper (the owners assistant) so we took a lesson from the direct mail "masters" playbook, and sent the packages FEDEX. (Yes, FEDEX costs a bit more, but postal mail often get tossed in the trash. A FEDEX package almost always makes it to the person it's addressed to)

Long story, short...

We sent out 40 pieces and got 16 responses (which is not bad at all, for a direct mail piece)

My client landed 8 new customers who agreed to give him a try. And he still has the other respondents that he can continue to follow up with. (they're not customers yet, but they did "raise their hands" and show interest in the offer).

So, even in the digital age direct mail does work. Of course, I'm in the USA and you're in China. Your results may vary due to cultural differences.

[Brooke.Harper]

Hi, Fatou!

I'd recommend for you to advertise your business through social media platforms or through email marketing. Make sure to target the audience that you know who will have a higher interest in your products. That being said, what kind of products are you selling exactly?