According to this report by Deloitte digital technologies are starting to fundamentally change the way people buy cars. Today, personalized experience is the name of the game for car buyers. Thankfully, digital technologies adapted to car buying behavior have woken up the automakers and dealerships across the U.S.
Car buyers are already accustomed to digital technologies and are at home using smartphones, smart TV, virtual and augmented reality, voice search, multiple devices, social media and real time updates. For them everything is now measured in digital terms. They get put off if dealerships and auto makers donít use digital technologies. Thus, dealerships and automakers have no choice but to use digital technologies in marketing activities to enhance customer experience before, during and after the actual buying of a car.
How is digital marketing transforming the car buying experience? Here are several ways in which it does.
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