It is said that half of the money spent on marketing is wasted; you just donít know which half! Many small business owners have misconception about marketing because of which they end up spending lot of money without getting proper return. Internet and social media marketing provides perfect opportunity to get the marketing exposure without spending lot of money.
The reasons for using social media marketing are numerous. If you have grown-up children you know social media websites is where todayís customers are spending their more of their time. As we already mentioned, social media marketing costs less than traditional marketing. It also gives business owners opportunity to interact with their customers on a regular basis and in turn build long-lasting relationship with their customers. Finally, social media marketing lets you track how much return you are getting out of marketing spend.
Many more social media tools beyond Facebook and Twitter have emerged recently. Some of them have the potential to become next Facebook. By jumping on some of these emerging tools small business owners can get advantage over their competitors and improve their sales and profit at a relatively low cost. They can even compete with their larger rivals by harnessing the power of these tools at an early stage.
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