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Old 1st September 2009, 08:06 PM   #1
Amir W.
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Default Domain Redirect

say you have a site you want to optimize, but the actual url of the site is very long and not one you want to market. If you get another, easier domain that is better for advertising, will doing a 301 redirect from the shorter url to the actual (longer) url work ok from an SEO perspective?

The shorter domain will be the one used for links on directories, on all marketing materials, and in submitting the site to the search engines. will this be as effective as using the actual longer link?

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Old 2nd September 2009, 03:49 AM   #2

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I think you will get different replies to this form different people. Here is my personal experience. For SEO purpose I would use the domain you actually want to optimize (Long name). 301 redirect till sometime back was supposed to pass all link juice (page rank) to the destination domain, but recently few people have found that is not the case anymore. No one is 100% certain, but I would not risk on 301 to pass all link value to the destination domain.

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Old 2nd September 2009, 08:41 AM   #3

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Focus on your shorter domain as your website and then 301 redirect from the longer to the shorter.

will doing a 301 redirect from the shorter url to the actual (longer) url work ok from an SEO perspective?
Dont you mean from the longer url to the shorter/new domain? I would feel comfortable doing so/relying on the 301. It takes time, but do it and then its done

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Old 2nd September 2009, 07:06 PM   #4

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I personally would use the short URL and 301 the long one to the short version if you have already done any SEO work on the long one.

The 301 does absolutely still pass juice. I purchased an old URL that had about 200 links coming into it and just did a 301 to a brand new blog post and it had immediate rankings as soon as the URL that I purchased was spidered. Granted the URL I purchased was in the same niche that my blog is about so that helped but I know for a fact that blog post would not have ranked so well and ask quickly without 301ing that old URL.

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Old 10th December 2009, 04:05 AM   #5
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I think this is OK for SEO purposes but not so good in customer experiences. IMO.

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Old 10th December 2009, 08:00 PM   #6
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I am assuming you're actually hosting the long domain name with a website. That's the one that I would worry about for SEO. You can advertise the other domain; but SEO the actual one being hosted.

Most visitors don't pay attention to the actual web address (URL) anyway, so you're not going to lose anything there (really).

Besides, some registrars like GoDaddy allow you to actually mask a forwarded domain so when a visitor enters using shortname.com, that's what they will see.

Hope this helps! Good luck!

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Old 13th January 2010, 03:05 AM   #7
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Yes, accordingly you could do this. You can redirect your Long URL to this easy to well remembered short URL which is very easy and also it should be with the targeted keyword in the URL.

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