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Old 11th September 2007, 11:40 AM   #1
thejenn
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Default New Article - Five Reasons To Aim Low When You're Just Learning SEO

Authored by: Jennifer Laycock

Full Text: http://www.searchengineguide.com/laycock/010583.html

A Snippet:

One of the first bits of advice I give to those who are new to search engine optimization is to stop trying to rank for highly competitive phrases and to focus on the long tail of search. Hamlet Batista disagrees. In fact, he wrote a post yesterday explaining exactly why he feels the suggestion to aim for less competitive phrases is a bad one. I understand what he's trying to say, but he's missing the point.

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Old 12th September 2007, 02:03 AM   #2
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I liked the article, thanks.

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Old 13th September 2007, 04:20 AM   #3
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Great read. Well explained. Truly informative for newbies..

Great work!

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Old 24th September 2007, 01:19 AM   #4
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Yep it's more good stuff.

As you chase the niche results by adding more descriptors the phrase structure itself becomes more pertinent too.
e.g.
"luxury hotel accommodation San Francisco"
or
"San Francisco luxury hotel accommodation"

Which phrase is more competitive, which one is more popular with your target market, which one yields the best conversion?

Ok so that tells you nothing, it just shows where I'm at. One step forward, and hit a brick wall

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