Originally Posted by karen123456
We have not used Google PPC for some time. We started Google PPC again in Jan for two weeks for our W2 1099 Software
. However, based on the results, we do not think Google PPC is an efficient marketing way. And we also found the conversion rate at night is higher. (Maybe there are too many fraud clicks in day time)
I just want to know if PPC still work for your company? Do you have any good tips in using PPC?
You have to understand how to use the tools you are being provided on adwords and you have to understand who your customers are and figure out what converts for you. Many factors go into a good PPC campaign.
first, its a commitment. You can't just put up an ad and run on the suggested keywords or you will create the opinion that you have. You have to optimize and optimize ofter
Adwords Optimization Tip # 1: after a couple days cut the anchors... anchors are your keywords that have high impressions but little or no clicks ... if your click through rate is less than 1% Cut them from your list.
that will get you quit a ways through