Small businesses have two things in common. First, they have a product or service that they have crafted and honed to a point at which they’re ready to show the market what they’ve been working on. Second, they want to shout about their product or service and need to find the most cost-effective way to do so (there’s no point in having the shiniest apple on the shelf if no-one knows the shelf exists!). This is going to take some research.
Let’s look at one way to get noticed: blogs. If you want to know how important regular blog updates are, just think of any YouTube channel. Channels with a smorgasbord of content and upload dates reading something like “4 hours ago”, “2 days”, and “one week ago show you that someone is at the wheel. Now look at a competitor channel who last updated “3 weeks” ago and “2 months” ago. Who are you going to click on? The most recent content that looks to be updated regularly? Or some older content with such a gap between uploads that the videos probably aren’t connected? Well, let’s get into it.
Read more - http://www.smallbizviewpoints.com/20...-that-convert/