Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Generating Revenue, Insurance, Taxes, Etc. > Selling Ad Space
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 11th June 2007, 07:48 PM   #1
Lisa-BFWM
Member
 
Lisa-BFWM's Avatar
 

Join Date: Dec 2005
Posts: 76
Default How Much To Charge For Ad Space?

How do you calculate or figure out a fair price to charge for adspace?
I typically look at the revenue an adsense ad generates for me each month as guide or the very scientific if someone offers me money and I like them method ..

Thanks!
Lisa

Lisa-BFWM is offline   Reply With Quote
Register or log in to remove this ad.
Old 12th June 2007, 06:49 AM   #2
mktgbiz
Moderator
 
mktgbiz's Avatar
 

Join Date: Dec 2004
Location: New Port Richey, FL
Posts: 1,523

Default

I think it depends on how common the site is.

I don't charge for advertising on my sites, nor do I have adsense running on them, however I do have an ezine that has just over 1600 nsubscribers and I have been charging $39.95 per month or $100 for 3 months.

And I charge that amount because there is no other newsletter like it in the fishing industry.

So, I think the less common a site or newsletter is the more you can charge......assuming it is getting traffic.

-

__________________
10 years and running....still the most-loved promotional product!
www.TheJavelinPen.com
Holiday Greeting Cards:
www.holidaycardwebiste.com/getmorebiznow
mktgbiz is offline   Reply With Quote
Old 20th June 2007, 03:35 PM   #3
scottco
Member
 

Join Date: Jul 2005
Posts: 35
Default

Lisa:

If you're talking about website advertising, you might check out the Internet Advertising Bureau (IAB) - iab.net

I haven't been there for a while, so not sure what kind of info along this line they offer for free -- but have in the past provided some reports on standards for this kind of thing.

There are many variables to consider, and several ways to "skin that cat" -- but IAB's site might give you some ideas on some standards.

__________________
Scott - Small business marketing for business services. Free e-course: 9 easy steps to get new clients
scottco is offline   Reply With Quote
Old 21st June 2007, 02:41 AM   #4
Peter Bowen
Member
 

Join Date: May 2007
Posts: 69
Default

Charge as much as the buyer is willing to pay.

Peter Bowen is offline   Reply With Quote
Old 4th December 2007, 11:07 AM   #5
MikeAnd
Member
 

Join Date: Jun 2007
Posts: 24
Default

Instead of comparing it to adsense, I'd recommend getting the rates for competitive sites and charging the same price that advertisers are paying to your competition. I think you'll find that this will be a bit higher than adsense and yet customers will still be willing to pay it.

MikeAnd is offline   Reply With Quote
Old 11th February 2008, 07:52 AM   #6
RealBiz
Member
 

Join Date: Feb 2008
Posts: 5
Default

I don't know, i have 2000 uniques a month and a sell 125x125 banners per 20$. Still none sold.

RealBiz is offline   Reply With Quote
Old 11th February 2008, 08:22 AM   #7
Sporkman
VIP Contributor
 
Sporkman's Avatar
 

Join Date: Oct 2007
Posts: 304
Default

Quote:
Originally Posted by mktgbiz View Post
...however I do have an ezine that has just over 1600 nsubscribers and I have been charging $39.95 per month or $100 for 3 months.
Wow, that's some nice revenue.

Sporkman is offline   Reply With Quote
Old 11th February 2008, 09:33 AM   #8
pete
VIP Contributor
 
pete's Avatar
 

Join Date: Jul 2005
Location: Hampton Roads, VA
Posts: 488
Default

It depends on your audience. I've got one group on a forum that I could offer $10 bills for $5 and no one would buy. Most don't have $2 to spare, just looking for free ways to make money onthe net.

Then I have another group which feels like "it's only $5, go for it."

And there is one other group I could probably do the opposite, sell $5 bills for $10 and get some orders.

The correct price is the one you bump your way up to until sales fall off, then come down to the previous price for a year and try again.

A large retailer did a trial about 2 years ago with a group of womens dresses. They offered them at their regular markup at a price of about $ 34.95. Sold fair, but not great.

They dropped them to $ 29.95, but not as a sale item, just everyday $ 29.95. No real change in sales.

They then RAISED the price to $ 39.95 and the things started flying out the door!

Went to $ 42 or $44.95 and sales fell back off.

Over the test period they sold something like 85% at the $ 39.95 price.

So, start fairly low and have incremental increases until income begins to fall off. Keep in mind that 100 at $35 is better than 80 at $40.
.

pete is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Selling Ad Space RSS for this Category Only: Selling Ad Space

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 09:43 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy