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Old 13th January 2011, 06:05 PM   #21
hyperbolic
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I second TilenKrivec's advice. BENEFITS and NUMBERS what you should push. That's exactly what venture capitalists want to see. Too many presentations i've seen hammered on features when most of the time, all that was needed was a simple proof of concept and an estimate on ROI.

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Old 8th May 2011, 02:18 PM   #22
danielkanuck
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I think you have a good idea here. The mug with sweets in it sounds good, but it will cost you some money and time in the long run. If you're looking to drum up new clients, run an endorsement ad.

Have one of your previous clients talk about you in a way that makes it seem like you are the go-go person in your niche. Your client can say far more better things about you than what you can say about you, so keep this in mind.

After you have the endorsement letter, run it as a newspaper ad - or even a full page Yellow pages ad.

With this one marketing piece, you can attract more new business to you instead of you chasing them. Hope this makes sense.

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Old 9th May 2011, 11:44 AM   #23
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We use a similar approach to getting new clients, but here are a couple of suggestions.

1 kill the chocolates they don't travel well in the summer, at least not in Dallas TX, and chocolate soup is not a good 1st impression.

2 coffee mugs are a good generic freebie, but would it make more sense to offer industry specific freebies. Perhaps a USB Drive or a mouse pad. Plus the usp/mouse pads are cheaper to mail since they are flat and light.

The connection between the free gift and the copy in the creative is a great idea (we use that). One more thing to thing about here one impression is not always enough. With direct mail 3 times is the rule of thumb, and we mail 5 pieces to each new client we are trying to win.

Whatever you do make sure you follow up your mailers with a phone call.

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Old 9th May 2011, 01:52 PM   #24
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I like the suggestion of mugs and USB drives as incentives to get and keep new customers/clients.

If you're in the business of providing other business owners marketing services, you could send them a mug that says "Prospecting Sucks".

I think this willl get their attention, and it may even generate a laugh out of them.

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